A Study of Online Shopping and the Consumer Decision-Making Process: A Microeconomic Analysis

Abstract

Globalization, liberalization, and the rapid advancement of information technology have brought about sweeping changes in the structure of the global economy. Internet-based trading systems have transformed the traditional concepts of buying and selling goods and services. In contemporary times, online shopping has become an integral part of modern consumer culture. Through digital platforms, consumers can access information about various goods and services from the comfort of their homes, compare them, and make purchases tailored to their specific needs. This process has reshaped consumer decision-making capabilities, preferences, and consumption behavior.